In a primitive world, marketers were forced to dig for leads. A miserable job at best. Finding only the most unqualified leads at the bottom of the barrel. How could they be qualified? They couldn’t. And Sales just had to deal…sucks to be sales. Now with marketing automation you can report to the Executive Team with confidence. You will be showing numbers like Email conversion is up 20%, sales-qualified leads up by 45%, and revenue is seeing healthy growth at 17%. Now doesn’t that feel good?
My marketing friends, in this modern world you don’t have to worry about anything. In this world, we have marketing automation, we have Marketo. Interested in learning more? Of course you are. Read our Definitive Guide to Marketing Automation today!