Marketing Makeover Quiz

2 Minute Quiz
This quiz is a quick preview of a more in depth marketing and sales audit. The purpose of this quiz is to help you see the potential for growth in your business and instantly uncover holes in your marketing and sales strategies that are potentially losing you thousands in sales every month.

Differentiation:

1. Do you have an answer to this question “Why should I (“I being the prospect / customer”) purchase from you rather than your competitor”?

  • Yes
  • No

2. Do you have an answer to this question “I don’t like your offer, or your competitors offer”?

  • Yes
  • No

3. Can you define your ideal customer?

  • Yes
  • No

4. Can you define your target market?

  • Yes
  • No

5. Do you have a compelling Elevator Speech?

  • Yes
  • No

Life Time Value

6. Can you calculate your average customers “Life Time Value”?

NOTE! here is a hint:

  • LTV = average size sale x number of sales per year x number of years they buy from you
  • Extended LTV = LTV + (Average number of referrals from a customer x percentage who become new customers x total number of all cusomers)
  • Yes
  • No

7. Do you have a referral system in place?

  • Yes
  • No

8. Do you have a testimonial system in place?

  • Yes
  • No

9. Do you regularly keep in contact with all your customers and prospects?

  • Yes
  • No

Advertising Effectiveness

10. Do you know the number of customer you gained last month from:

  • Yellow Pages
  • Web site
  • Facebook?
  • Yes
  • No

11. Do you know if you made a profit last month from your advertising with:

  • Yellow Pages
  • Web site
  • Facebook?
  • Yes
  • No

12. You have NEVER advertised in any media that you have a gut feel was a waste of money?

  • Yes
  • No

13. You have NEVER at any time been pressured in to advertising because it was presented as a great deal?

  • Yes
  • No

Sales Process

14. Do you know the points in your sales process that seem like brick walls with objections that are very hard to overcome?

  • Yes
  • No

15. Do you have an answer the biggest objection of all – Price?

  • Yes
  • No

16. Do you only occasionally or never cold call?

  • Yes
  • No

17. When you are ready to close a deal, you NEVER stutter, mumble, or figuratively drop the ball?

  • Yes
  • No

Current Marketing

18. Is your current marketing adequately supporting the sales process?

  • Yes
  • No

19. Does your website accurately represent what your business is today?

  • Yes
  • No

20. Does your web site tell prospects how to contact you easily?

  • Yes
  • No