Chicago Bears – Social Graphics Sponsorship Snapshot

Author: bobmckamey

Social media graphics is a sponsorship category that is surprisingly still somewhat untapped by most athletes and teams. One team that has been taking full advantage of the opportunity is the Chicago Bears – if you browse through their social posts you can’t help but see a sponsored graphic or content play:

(Info as of 6PM CST on Sept. 23, 2014)

Sponsored Game Social Graphics Samples:

Game-related sponsor graphics were posted only on Instagram and Facebook. They include logo placement, but also include the sponsor in the post text:

  • Bose Player of the Game
  • Final Score by hhgregg
  • Gatorade Halftime Highlight

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Bose Player of the Game:

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hhgregg Final Score Update:

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Gatorade Halftime Highlight:

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Sponsored Non-Game Social Content:

A couple other samples from the Bears that are non-game related, and promoted on their Facebook channel:

  • Teaming Up For Education by University of Phoenix
  • Throwback Thursday by MasterCard
  • Caption Contest by Dunkin Donuts

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Teaming Up For Education by University of Phoenix:

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Throwback Thursday by MasterCard:

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Caption Contest by Dunkin Donuts:

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Notes: 

I like that most of their sponsorships noted here (5 out of 6) are based on built-in content (ie they would already be posting it w/out the sponsorship).

While they didn’t post any of the sponsored graphics on Twitter, there was plenty of sponsored content in their timeline today:

  • “Two Minute Drill” by Ford
  • “Locker Room Photos” by Vivid Seats
  • “Subway Lunch” with Larry
  • “Photo Journal” by Princess Cruises
  • “Sideline Photos” by Gatorade

On Facebook today:

  • 4 of their 6 posts on Facebook today were sponsor-related

On Instagram 16 of their 35 total posts so far in September are sponsor-related, but the % is higher more recently:

  • The last 4 posts are sponsor-related
  • 12 of their last 20 are sponsor-related

Possible extension they’re missing:

  • Tie back to the team website via a dedicated social content section – ie TBT Gallery, Halftime Highlight IG or Vine Gallery. While it’s great content to include on their social channels, this type of content could also warrant a display where fans can view it all at once. (Player of the Game could be a good sponsored board on Pinterest to view all at one time as well).

Reference:

  • Well respected Social Media Strategist Jessica Smith recently showcased another good social graphics sponsorship overview by the Colts in her blog – http://bit.ly/1rtSPPv
Author: bobmckamey
 
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