43 – Why 2015 is the year of Marketing Automation with Kevin Krason

Why 2015 is the year of Marketing Automation with Kevin Krason

Background of Kevin Krason: Kevin founded BizNet Internet Solutions back in 1994. He started out as an internet service provider then grew into a web app development company. Spend sometime building mobile apps and now they’re playing the really exciting place of marketing automation.

What we discussed:

There is a hard time validating marketing when it comes to return on investment.
The amount of data available nowadays is very useful.
Marketing automation is used to help society by understanding what people need better and being able to deliver what they need.
Marketing automation is a system, a process, a combination of things, technology, tactics, the way people do things.
The sales process is like a funnel starting with awareness moving to engagement or interest engagement consideration and then finally down to a purchase.
The right message at the right time is the key to marketing automation success.
Marketing automation minimizes marketing costs.
The most significant part of a marketing automation system is the email communication.
Companies who implement marketing automation system on average in the first six to nine months see a 10% increase of sales.
Social media is part of content marketing.
Where to find Kevin?

http://marketingautomationevangelist.com – website with educational materials on marketing automation and info on Kevin’s webinars
LinkedIn: Kevin Krason
Twitter: @kevinbiznet

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